Goodlife Fitness x MLSE
CLIENT: GOODLIFE FITNESS, MLSE
We worked with Goodlife Fitness and MLSE to bring to life their 2024 commercial campaign rooted in the parallels between Goodlife gym goers and fans to achieve “that feel good feeling.” The parallels demonstrate how these activities can serve as a powerful source of joy, connection and better mental health, ultimately enriching people’s lives in unique but complementary ways.
Results
Increased brand association between Goodlife and MLSE that highlights their partnership and shared values in fitness and sport
A successful campaign launch that showcased the parallels between gym goers and sports enthusiasts
