Nike All-Canadian Game Weekend
CLIENT: NIKE CANADA
We collaborated with local creative agency Vanguard, to provide premium, Nike inspired experiences for the 2023 selected group of All Canadian players during their off-court time. This weekend included branded activations, gear drops, a curated dinner and panel as well as transportation across the weekend for the players.
Results
Elevated player experience that celebrates their achievements and continues to inspire them on their basketball journey
Opportunities to develop the next generation of basketball players by connecting the players with community partners and thought-leaders
We reinforced Nike Canada’s image as a premium, athlete-focused brand through positive and memorable experiences